WHO DIS
I create absurd-but-real companies as performance art: fully immersive experiences that blur the line between critique and complicity. What emerges is not performance about capitalism, but performance as capitalism.
WHY DIS
I build capitalist worlds not to critique from a distance but to inhabit from within. At the core is the transaction. Not symbolic -- just real money exchanged in real time. That’s where the audience stops watching and starts participating, whether as a consumer or co-conspirator.

This collection of corporate entities are performances of infrastructure, of UX flows, and branded interfaces, pricing tiers, and the ambient unease of wanting something without knowing exactly why or even what you're actually getting.

I'm interested in examining how markets institutionalize absurdity, how dystopia gets beta-tested, and how easily desire can be fabricated with a bit of copy and a clean checkout process. Thru these modest late-stage capitalist worlds, I dissect how much of contemporary life already functions like a stage, and how easily critique can become another product on offer.

Because by the time you’re questioning the system, you’re already in the funnel.
Effortless Evictions: the displacement company
SEE DIS
Pawsh: family office for ultra-high-net-worth dogs
Maison de l'Heir: connoisseurs of the world's most elite sperm
The Coach³ Institute: train the trainers' trainers
ALSO DIS
Co-founder, Novo Collective
emerging artists guild

Co-founder, uncommissioned
unauthorized public art exhibition

Co-founder, Work in Progress
100 artists at work

Founder, Castaway Collective
deserted island art residency

Co-founder, Vampire Empire
monumental art installation

Founder, Splash Wars
food-fight-as-a-service
HOLLA DIS
hi@novocollective.org
Made on
Tilda